Privacy policy

Last Updated: February 21, 2025

This privacy policy explains how Minus1Degree ("the website," "we," or "our") collects, uses, and discloses your personal information when you visit, use our services, purchase goods from minus1degree.com ("the website"), or otherwise communicate with us regarding website operations (collectively referred to as "services"). For the purposes of this privacy policy, "you" and "your" refer to you as a service user, whether you are a customer, website visitor, or another individual from whom information is collected under this privacy policy.

Please read this privacy policy carefully.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised privacy policy on the website, update the "last updated" date, and take any other measures required by applicable laws.

How We Collect and Use Your Personal Information

To provide services, we collect and have collected personal information about you from various sources in the past 12 months, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes listed below, we may also use the information we collect about you to communicate with you, provide or improve services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend our services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types and specific categories of personal information we collect depend on how you interact with our website and use our services. We use the term "personal information" to refer to information that identifies you, relates to you, describes you, or could be associated with you. The following sections detail the categories and specific types of personal information we collect.

Information We Collect Directly From You

The information you submit directly to us through our services may include:

  • Contact Information: Your name, address, phone number, and email.
  • Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account Information: Your username, password, security questions, and other information used for account security purposes.
  • Customer Support Information: Information you choose to include in communications with us, such as messages sent through the service.

Certain features of the service may require you to provide specific personal information directly to us. You may choose not to provide this information, but doing so may result in your inability to use or access those features.

Information About Your Usage

We may also automatically collect certain information about your interactions with the services ("usage data"). For this, we may use cookies, pixels, and similar technologies ("cookies"). Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your internet connection, your IP address, and other information about your interactions with the services.

Information Obtained From Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our website and services, such as Shopify.
  • Our payment processors who collect payment information (e.g., bank account, credit card, or debit card information, billing address) to process your payments for shipping your orders and providing you with the goods or services you requested, to fulfill our contract with you.

When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we partner with may use online tracking technologies (such as pixels, web beacons, software developer kits, third-party databases, and cookies) to automatically collect certain information.

Any information obtained from third parties will be processed in accordance with this privacy policy. Please also see the next section, Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing Goods and Services: We use your personal information to provide the services, fulfill our contract with you, including processing your payments, shipping your orders, sending you notifications related to your account, purchases, returns, or other transactions, establishing, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns, and other features and functions related to your account.

  • Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or postal mail, and displaying advertisements for goods or services to you. This may include using your personal information to further customize our website and services and advertisements on other websites. If you are a resident of the European Economic Area, the legal basis for these data processing activities is our legitimate interests in selling goods, as provided under Article 6(1)(f) of the General Data Protection Regulation (GDPR).

  • Security and Fraud Prevention: We use your personal information to detect and investigate potential fraud, illegal or malicious activities, or to take action. If you choose to use the services and register an account, you are responsible for ensuring the security of your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the European Economic Area, the legal basis for these data processing activities is our legitimate interests in maintaining the security of the website for you and other customers, as provided under Article 6(1)(f) of the GDPR.

  • Communicating With You and Improving Services: We use your personal information to provide customer support and improve the services. This aligns with our legitimate interests in responding to you, providing effective services, and maintaining our business relationship with you, as provided under Article 6(1)(f) of the GDPR.

Cookies

Like many websites, we use cookies on our site. For specific information about how we use cookies through Shopify to support our store, please refer to https://www.shopify.com/legal/cookies. We use cookies to support and improve our website and services (including remembering your actions and preferences), perform analytics, and better understand user interactions with the services (which aligns with our legitimate interests in managing, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our site to further customize our website and services, goods, and advertisements.

Most browsers are set up to accept cookies by default, but you can choose to set your browser to remove or reject cookies through browser controls. Please note that removing or blocking cookies may negatively impact your user experience and may result in certain services (including specific features and general functionality) not working properly or being unavailable. Additionally, blocking cookies may not fully prevent us from sharing information with third parties (such as our advertising partners).

Please note that while your browser may allow you to transmit "do not track" signals like many websites, our website is not designed to respond to such signals. To learn more about "do not track" signals, please visit http://www.allaboutdnt.com/.

How We Disclose Personal Information

In certain situations, we may disclose your personal information to third parties for purposes of contract fulfillment, legitimate purposes, and other reasons governed by this privacy policy. Such situations may include:

  • To vendors or other third parties that represent us in providing services (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping services).
  • To business and marketing partners to provide services and deliver advertisements to you. Our business and marketing partners will use your information according to their own privacy policies.
  • When you instruct or request us or otherwise consent to us disclosing certain information to third parties, such as shipping goods to you with your consent or through your use of social media widgets or login integrations.
  • To our affiliates or other entities within our corporate group to fulfill our legitimate interests in successfully conducting business.
  • In connection with business transactions such as mergers or bankruptcy, complying with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforcing any applicable terms of service, and protecting or defending our services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of user personal information and sensitive personal information:

Category Recipient Category
Identifiers, such as basic contact details and certain order and account information Personal information categories listed in the California Consumer Privacy Act, including basic contact details and special order and account information
Commercial information, such as order information, shopping information, and customer support information
Internet or other similar network activity, such as usage data
Geolocation data, such as location determined through IP address or other technical measures

We do not use or disclose sensitive personal information without your consent or to infer your characteristics.

Third-Party Websites and Links

Our website may provide links to third-party websites or other online platforms operated by third parties. If you click on links to websites that are not ours or under our control, please review their privacy and security policies along with their other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information on those websites. Other users of this service and/or users of these third-party platforms may also view the information you provide in public or semi-public places, including information you share on third-party social media platforms, and we have no control over how that information may be used by us or third parties. Our inclusion of such links does not imply any endorsement of the content on those platforms or their owners or operators, except as disclosed in this service.

Children's Data

This service is not intended for children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you can contact us using the contact details below to request its deletion.

As of the effective date of this privacy policy, we do not knowingly "sell" or "share" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "100% security." Additionally, any information you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The duration for which we retain your personal information varies depending on different factors, such as whether we need that information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on your residence, you may have some or all of the rights listed below related to your personal information. However, these rights are not absolute and may only apply in specific situations, and in some cases, we may refuse your request as permitted by law.

  • Access/Disclosure Rights: You may have the right to request access to the personal information we hold about you, including details on how we use and share that information.
  • Deletion Rights: You may have the right to request that we delete the personal information we maintain about you.
  • Correction Rights: You may have the right to request that we correct any inaccurate personal information we maintain about you.
  • Portability Rights: In certain circumstances and specific exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.
  • Processing Restrictions: You may have the right to request that we stop or limit our processing of personal information.
  • Withdrawal of Consent: If we require your consent to process your personal information, you may have the right to withdraw that consent.
  • Complaint Rights: If we refuse to process your request, you may have the right to appeal our decision. You can directly reply to our refusal to file an appeal.

You can exercise any of these rights by following the instructions on our website or using the contact details provided below. We will not discriminate against you for exercising any of these rights. Before responding to your request, we may need to collect your information to verify your identity, such as your email address or account information. Under applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such requests from agents, we will require evidence of your authorization for them to act on your behalf and may need you to verify your identity directly with us. We will respond to your requests in a timely manner in accordance with applicable law.

Complaints

If you have any concerns about how we handle your personal information, please contact us using the contact details provided below. If you are dissatisfied with our response to your complaint, depending on your residence, you may have the right to appeal our decision using the contact details listed below or to file a complaint with your local data protection authority. For the European Economic Area, please see the relevant regulatory authority listed here.

International Users

Please note that we may transfer, store, and process your personal information outside the country/region where you reside. Your personal information may also be processed by employees, third-party service providers, and partners in those countries/regions.

If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK authority, as applicable, unless the data is transferred to a destination country/region that is determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any available rights, please call or email us at hi@minus1degree.com or contact us via Unit 21, 5/F., Metro Centre II, 21 Lam Hing Street, Kowloon Bay, KL, HK.

For the purposes of applicable data protection laws, unless otherwise specified, we will be the data controller of your personal information.